Now that top tech and social media companies like Snapchat and Facebook have integrated gaming features into their platforms, the rest of the tech world is wondering; what’s in store for the gaming industry in 2017? Whether it’s for entertainment, marketing or competition, games and gamified solutions have logged impressive results in the past year. Additionally, there’s been a significant shift in marketing efforts with many companies moving away from traditional advertising, as it no longer resonates with younger generations. A study by the McCarthy Group revealed that 84 percent of millennials don’t like traditional advertising nor do they trust it. Instead, consumers are looking to peer reviews and advanced marketing methods like gamification.