Word-of-mouth marketing is a powerful tool, and it is no different for casual social games. Viral social games like Candy Crush and Supercell’s Clash of Clans have nearly 100 million daily active users and are still growing. How do they generate huge player numbers? Well, they all have one thing in common: social features.
Humans are social beings; people enjoy playing games together. With the use of social features, your branded game will be able to reach virality, drive up player numbers and increase engagement. Below we have identified key social features that drive viral reach and engagement.
1. Social Media and Messaging Integration
If you don’t already have a large online community, you should take advantage and leverage social media networks that have provided APIs. This would help you to connect with players that have already connected with their own friends online.
Messaging apps such as WeChat and WhatsApp are also valuable with millions of users, allowing you to reach a greater audience. Messengers provide another social aspect – players are also able to send messages in real-time while they are playing.
DeepMarkit’s games were developed in HTML5 and are readily playable on Facebook and other social media and messaging apps.
With the costs of user acquisition rising, it’s important to look at other cost-effective acquisition sources such as social networks and messaging apps. According to GetSocial, WhatsApp alone accounts for over 40 percent of all invites sent. In Asia, messaging apps such as WeChat and Kakao have even greater conversion rates.
Once integrated with social networks and messaging apps, players can easily share the game, play with their friends, and create a buzz. DeepMarkit makes it easy to share with friends with a simple click to copy a link – no installs required as 74% of players won’t open a game post-install.
This quick delivery allows friends to play together instantly whether they are in the same room or across the world. No longer will players have to wait in a game lobby looking for each other.
3. Social Leaderboards
The leaderboard is one of the oldest and most under-rated social features. Leaderboards appeal directly to the competitive side of our human nature, however, have become increasingly difficult to manage. As a result, leaderboards have had to adapt, bringing to life the Social Leaderboard.
The Social Leaderboard is one of the ways in which a player is shown their score relative to only their friends. This technique provides a more intimate context, working well with other social features.
DeepMarkit’s games are asynchronous score-based challenge games. These types of games create social pressure to return the challenge with head-to-head competition. In addition, our games have little to no wait time compared to turn based games, allowing players to try for their high scores anytime.
With our DeepMarkit platform, promoting your business with a branded game has never been easier.