Calgary, Alberta – May 8, 2017 – DeepMarkit Corp. (DeepMarkit” or the “Company”) (TSX-V:MKT) (OTCQB:MKTDF), a producer of gamified marketing solutions for businesses of all sizes, is very pleased to provide the following update:
In recent months DeepMarkit has been launching gamified promotions and testing with companies to help finalize the development of its FetchBot™ platform and define its commercialization model. FetchBot™ will implement a pricing model similar to Google AdWords and Facebook Ads, where users will be able to set a budget for their promotions. However, uniquely different, users will pay per lead rather than per gameplay or clicks.
A client using the FetchBot™ platform recently ran a very successful promotion which provided further proof of value in regard to our gamification DIY platform. Bikram Hot Yoga Tri-City sent a gamified promotion to their entire mailing list using Constant Contact. Before the campaign, their average click-through rate (CTR) was 3%. However, with the gamified promotion, they received a 15% CTR – a 500% increase. The industry average on CTR is 2%. Of the customers who clicked through to the game’s landing page, 91% engaged and played the game. The value of the FetchBot platform to clients speaks through the continued success of these kinds of promotions.
Ashif Motan, the owner of Bikram Hot Yoga Tri-City, commented, “The results of our promotion were tremendous and increased our sales over 18% compared to the previous promotions we have run. It’s hard for small business owners to interact with their audience and clients but the gamified promotions FetchBot provides enabled us to expand our brand, develop leads and engage with our community. We are planning to create regular campaigns using the FetchBot platform because of the high value it brought to our studio.”
DeepMarkit is a gamification technology company inventing new ways to engage consumers and other audiences. FetchBot™, the Company’s proprietary promotions platform, enables businesses and agencies to create branded video games that incentivize consumers, thus driving sales, capturing data and generating leads. FetchBot integrates next-gen gamification engagement mechanics with interactive advertising industry standards to offer marketers an advanced solution suitable for campaigns of all sizes, targeting multiple channels on the web, mobile and social media.
DeepMarkit’s suite of HTML5 games and gaming solutions for social media, messaging apps, and other online community services. FetchBot’s instant games can be added to any online environment to encourage usage by providing a fun way to engage audiences with competitive or collaborative games. FetchBot™ offers numerous options to monetize through custom branded games, product placement, corporate sponsorships and prize and incentive awards.
DeepMarkit’s shares are listed on the TSX Venture Exchange, trading under the symbol MKT and on the OTCQB trading under the symbol MKTDF. For additional information, please visit www.deepmarkit.com or www.fetchbot.com.
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President & CEO
Darold H. Parken
Exec. VP Corporate Development
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Statements in this press release may contain forward-looking information including, statements regarding the potential for any commercial relationships or the specific performance of the company’s products. Any statements that are contained in this press release that are not statements of historical fact may be deemed to be forward-looking statements. The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of DeepMarkit. Factors that could cause the actual results to differ materially from those in forward-looking statements include, failure to conclude binding agreements with re-sellers, failure to obtain market acceptance of the Company’s products, inability to complete further development of the product or business, the failure to raise required additional capital, and general economic, market or business conditions. The reader is cautioned not to place undue reliance on any forward-looking information.
The forward-looking statements contained in this press release are made as of the date of this press release and DeepMarkit does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as required by securities law.