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The Importance of Conversion Rate Optimization

The Importance of Conversion Rate Optimization July 16, 2018 Conversion rates are one of the most important key performance indicators for successful businesses. Sadly, many businesses fail to convert their audiences because they focus primarily on increasing traffic instead of interacting with their potential customers. You can prevent this loss of potential sales by switching …

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Gamification — Sounds Like Fun but it’s Serious Business

Gamification 101: Sounds like Fun but it’s Serious Business July 11, 2018 Businesses need to collect email addresses but consumers are not always willing to provide them. Well, what if you make it fun? By adding exciting and interactive game elements into your day-to-day marketing operations, you can significantly grow your business by increasing email …

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Black Friday, Cyber Monday and Singles Day – Upcoming Trends

With Black Friday, Cyber Monday (BFCM) and China’s Singles Day around the corner, some retailers are scrambling to prepare. With 2016’s record-breaking year, 2017 shows great promise.

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Using Branded Games as Part of Your Marketing Strategy

Branded games provide a compelling, measurable and cost-effective means to engage prospective customers and increase brand identity in the following ways outlined below:

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How to Make Your Branded Game go Viral

Word-of-mouth marketing is a powerful tool, and it is no different for casual social games. Viral social games like Candy Crush and Supercell’s Clash of Clans have nearly 100 million daily active users and are still growing. How do they generate huge player numbers? Well, they all have one thing in common: social features.

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