With Black Friday, Cyber Monday (BFCM) and China’s Singles Day around the corner, some retailers are scrambling to prepare. With 2016’s record-breaking year, 2017 shows great promise.
Word-of-mouth marketing is a powerful tool, and it is no different for casual social games. Viral social games like Candy Crush and Supercell’s Clash of Clans have nearly 100 million daily active users and are still growing. How do they generate huge player numbers? Well, they all have one thing in common: social features.