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black friday

Black Friday & Cyber Monday: Important 2017 Trends and How to Capitalize on these Trends in 2018

With 2017 being one of the largest years for Black Friday and Cyber Monday (BFCM) to date, it is wise to begin planning your 2018 BFCM strategy now. One way to do this is to analyze the numbers and trends from last year and incorporate these trends into your 2018 strategy. So, lets begin by …

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DeepMarkit’s Digital Marketing Glossary

DeepMarkit’s Digital Marketing Glossary October 31, 2018 The following terms are used throughout our DeepMarkit toolkit and all of our associated content. Are we missing a term? Let us know. A/B Testing: A/B Testing is the process of testing two variations of a process in order to see which is most effective. It is typically …

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sweepstakes

How to Run a Sweepstakes: Giving away high-value and physical prizes

How to Run a Sweepstakes: Giving Away High-value and Physical Prizes October 22, 2018 One of our newest features is our Sweepstakes. Sweepstakes, along with other instant-win games, are cost-effective marketing tools. They’re exciting, easy to understand and can function in a variety of mediums. From traditional raffles at your local mall to viral social …

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social media

Four Easy Steps to Create a Gamified Social Media Promotion

Four Easy Steps to Create Gamified Social Media Promotions October 22, 2018 According to the Electronic Entertainment Design and Research study, roughly 211 million Americans play video games on at least one type of device – 90% of which play on their mobile device. Whether you’re using an implicit or explicit gamification strategy, you can …

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how to boost on-site conversion with website displays

How to Boost On-Site Conversion with Website Displays

How to Boost On-Site Conversion with Website Displays October 16, 2018 Since the launch of our Gamified Displays, we have helped our customers achieve an average on-site email opt-in conversion rate of 10% which puts a smile on our faces! With the industry average hovering around 1-2%, we take pride in being able to help our …

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cost-effective marketing features

10 New Cost-Effective Marketing Features

10 New Cost-Effective Marketing Features October 11, 2018 Over the past few months, we’ve been pounding caffeine, slamming back snacks and listening to what our users need from us to grow their online businesses even more! If you run an online shop, we know from our data that DeepMarkit’s customer acquisition tools will help you …

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Gamification Lead Generation Conversion Rate Optimization

Tying It All Together: Gamification, Lead Generation, Conversion Rates

Tying It All Together: Gamification, Lead Generation, Conversion Rates September 10, 2018 As discussed in previous blog posts, lead generation and conversion rate optimization are key metrics when referring to digital marketing. As a brief review, lead generation refers to the process of identifying previously unknown potential customers, typically through the collection of contact information. …

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Incentive-Based Marketing

What is an Incentive-Based Marketing Strategy?

What is an Incentive-Based Marketing Strategy? September 5, 2018 Everyone loves to receive rewards – especially when they’re offered in a simple and convenient way. This love of “free stuff” is why incentive-based marketing is an effective way to engage with your typical consumer. Image Source: Tsuriel Incentive-Based Marketing – What is it? Incentive-based marketing …

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Lead Generation 101 – Growing your Email List

Lead Generation 101 – Growing Your Email List August 2, 2018 Via SEM Rush What is a Lead? A lead is primarily defined as a person or individual who has demonstrated some level of interest in your product, service or company. Leads are important for identifying potential future customers, and for this reason generating and …

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